WHO ARE THEY?
They
are the stern, staring eyes of those grim-faced Republican candidates in the
recent CNN promotion for their 16 December 2015 debate. And, they are an
example of “resonance advertising” based on the latest social psychological
research.
Resonance Advertising is the most non-conscious evocative form
of advertising. Developed by the late Tony Schwartz, the methodology was used
by Lyndon Johnson’s campaign to literally blow Barry Goldwater’s presidential
bid out of the water with a commercial called “Picking Daisies” which ended with the image of a thermonuclear
explosion. Emotionally, though not literally, the :30 second television
commercial called up subconscious voter fear that a vote for Goldwater would
lead to nuclear war with the Russians.
The CNN
promo has only a drum beat audio, subconsciously saying military or
regimentation, and the images are face after face of the leading Republican
candidates staring menacingly at the camera.
Powerful,
eh? They are watching you.
<snip>
More for you on the $5-buck download.
